McHenry Metals Golf Corp

McHenry Metals Golf Corp. engages in the design, development, and marketing of golf clubs. The company's TourPure product line includes five drivers and six fairway woods. Left-handed versions of the driver were designed in two models and shorter shafts and smaller grips were made available for ladies clubs. The TourPure driver's proprietary Tungsten Power Ring produces launch angles and reduces backspin, resulting in roll and distance down the fairway. Its distribution channels include the industry's retail channel of off-course golf specialty stores and on-course golf shops; on-course product demonstrations; direct response marketing through television infomercials; direct response catalogs; outbound telemarketing; e-commerce through Internet "e-tailers' and the company's proprietary Web site (www.mchenrymetals.com); and distributors with domestic and international accounts. Its competitors include Callaway Golf Company, TaylorMade-adidas Golf Company, Acushnet, Ping, Wilson, and Spalding. The company was incorporated in 1985 and is based in Carlsbad, California.